Google and Bing SEO that helps the right customers find and choose you.

Google and Bing SEO is the work of making a website easy for search engines to crawl, understand, and rank — and easy for visitors to act on once they arrive. Otherwise Solutions provides Google and Bing SEO for businesses in Salt Lake City, Lehi, Provo, Draper, Sandy, and Ogden, and for companies across the United States. Every priority is tied to a business outcome: inquiries, calls, and bookings, not rankings for their own sake.

Most underperforming websites do not need more content first. They need a working foundation: clean indexing, focused service pages, accurate metadata, internal links that show search engines what matters, and conversion tracking that proves which searches produce leads. That foundation is what this service builds.

What Google and Bing SEO includes

The scope covers the full search foundation rather than one isolated tactic:

• Technical review — indexability, crawl paths, canonicals, redirects, sitemaps, and speed signals that block rankings before content is even judged.
• Search intent mapping — commercial queries matched to real pages, with priorities ranked by revenue potential, not search volume.
• Page structure — headings, metadata, internal links, FAQs, and calls to action improved on the pages that earn money. The deeper version of this work is service page SEO.
• Measurement — Search Console review plus form, call, and booking tracking, set up the way we describe in analytics and reporting.

How long it takes to see results

Technical and structural fixes often show movement within four to eight weeks; stronger rankings and steady lead growth usually take several months of consistent improvement. The pattern is visible in our own client work: Matei Travel grew Google clicks by 196% within two months of restructured pages and content going live, with organic orders following as visibility compounded.

What Google and Bing SEO costs

Cost is driven by site size, technical condition, and the number of pages that need real work. A focused review with structural fixes on a small service site is the smallest scope; ongoing monthly improvement across a large site with legacy issues is the largest. Otherwise Solutions fixes the scope and the price before work starts, and recommends ongoing work only where search data supports it.

Signs a website needs this work

The symptoms repeat across industries. The site has been live for years but produces few or no inquiries from search. Competitors with visibly weaker services outrank you for your own core offer. Search Console shows impressions on queries that never become clicks. New pages take weeks to appear in Google, or never do. Traffic reports look healthy while the sales team sees nothing change. Any one of these points to a foundation problem that content alone will not fix.

What we deliberately do not do

No purchased links, no doorway pages, no mass-generated content variations, no ranking guarantees. Google has been explicit that scaled low-value content and manipulative links are policy violations, and the penalty risk lands on your domain, not on the vendor who sold the tactic. The work we do is the kind Google says it rewards: useful pages, clean structure, real expertise made visible, and honest measurement.

Is Bing worth the effort?

Usually yes — and usually at no extra cost. Bing matters when your audience uses Windows devices, Edge, or Microsoft Copilot, which draws on Bing data. The structural work that improves Google rankings is the same work Bing rewards, so optimizing for both rarely adds scope. The same clarity also feeds AI answer engines, which is the focus of AI search optimization.

Where this fits with the rest of your website

SEO can only promote pages worth ranking. If the site lacks focused pages for its services, business website development or landing pages may need to come first. If most of your customers are nearby — searching by city or map — local SEO and Google Business Profile work is the sharper starting scope.