Visitors do not get it fast enough
People skim. If the page does not answer “what is this and is it for me” in seconds, the design has failed — however polished it looks.
Design Services
Design that gets you understood, trusted, and chosen.
We design logos, websites, interfaces, and brand assets for businesses that need a clearer presence — built around how customers decide: first impression, fast understanding, trust, and the next step.
Where design goes wrong
It is rarely a style problem. It is a clarity problem.
A prettier homepage will not help if visitors still cannot tell what you do. We design for the few seconds when a customer decides whether you are worth their time.
The brand looks stitched together
Website, social, proposals, and ads feel like four different companies. Every inconsistency quietly costs trust.
The site does not match the price
The work is high-end, the website is not. Customers judge the quality they cannot see by the quality they can.
The product is hard to use
Dashboards and portals grow feature by feature until users get lost. Interfaces need design around roles and workflows, not feature lists.
What we design
Five kinds of design, one visual system.
Start with the piece the business needs now — a logo, a website, a deck, a product screen. Everything we design follows one set of rules, so it adds up instead of piling up.
01
Logo & visual identity
For new businesses, rebrands, and companies whose logo does not survive outside the homepage.
- Logo concepts and a final system
- Color and typography direction
- Usage rules and ready-to-use files
Website design
For businesses whose site needs to explain the offer, build trust, and bring leads.
- Page structure and visual hierarchy
- Mobile layouts and CTA flow
- Development-ready design
Brand assets & marketing collateral
For teams that need every touchpoint — proposals, social, ads, decks — to look like one company.
- Social, ad, and campaign visuals
- Presentation and proposal design
- Reusable templates
Creative direction
For brands that want one visual lane before spending money on separate pieces.
- Visual direction board
- Typography, color, and imagery rules
- Campaign look and feel
Interface & product design
For SaaS products, portals, and dashboards that must be easy to use — not just nice to look at.
- UX flows and wireframes
- Interface and dashboard screens
- Developer handoff
Not sure where to start?
Send what you have — a logo, a website, a deck. We will tell you what holds the brand back and what we would fix first.
What happens after you reach out
Direction first, polish second.
We learn how you sell
Offer, customers, competitors, and where design must support sales or usability. First reply within one business day.
You approve a direction
Typography, color, imagery, and layout rhythm shown on real examples — agreed before any final design. No big-reveal surprises.
We design structure before polish
Page flow, hierarchy, actions, and mobile behavior come first; the visual layer lands on a working skeleton.
We refine for clarity and conversion
Spacing, readability, CTA emphasis, and consistency — judged by how fast a customer can decide, not by how it photographs.
We hand off — or build it
Files, usage rules, and developer-ready specs. Or our own development team builds it exactly as designed.
Why businesses choose Otherwise
Design that helps customers decide.
Looking good is a side effect. Design is doing its job when a stranger lands, understands the offer, trusts it, and knows what to do next.
Business first, then beauty
Every design decision traces back to a question a customer needs answered: what is this, why trust it, what next.
A system, not one-offs
Logo, site, decks, and ads come from one set of rules — so the next asset costs less and matches everything before it.
Design and development, one team
What gets approved gets built. No gap between the design file and the live website.
Made for conversion
Hierarchy, trust signals, and calls to action are part of the design — not something marketing bolts on later.
Proof
Design that ships as working product.
Visual direction matters most when it survives the real world: websites, dashboards, checkout, mobile screens, and marketing assets.
Commerce identity
Hurricane
Premium storefront, customer dashboard, loyalty system, and mobile experience designed to feel like one brand across every touchpoint.
SaaS interface
Blogent
AI platform screens, subscription flow, and product interface designed for users who need clarity, not decoration.
Travel website
Matei Travel
Website, offer pages, booking flow, and content system shaped around trust, easy buying, and measurable search growth.
Next step
Tell us what you are launching, redesigning, or improving.
Send what exists now and what the business needs it to do. We will reply within one business day with a direction and a clear next step.
FAQ
Questions businesses ask before starting.
Can you design just a logo?
Yes. We design it as a system, though — checked against websites, social media, proposals, and campaigns, so it works everywhere, not only on the homepage.
Can you redesign our existing website?
Yes. We can improve the structure, hierarchy, mobile experience, trust sections, and CTA flow — and the same team can develop the redesign, so nothing gets lost in handoff.
Do you also build what you design?
Yes. Design connects directly with our development services: the live website matches the approved direction and supports SEO structure, forms, and analytics from launch.
Does design help SEO?
Practically, yes. Readability, page hierarchy, and clear structure improve engagement and conversion — and a page designed around the content supports SEO instead of fighting it.
Do you create design systems?
Yes. For growing brands and platforms we define reusable typography, colors, components, spacing, and imagery rules — so future pages and assets stay consistent without redesigning each one.
What if we only need campaign materials?
That works too. Social graphics, ad creative, presentations, and proposal visuals — as one-off assets or as reusable templates your team can keep using.
Keep exploring
Related services and reading.
01
Multi-page websites
Turn approved design direction into a live site with service pages, forms, SEO structure, and tracking.
- Responsive website development
- Service pages and conversion copy
- Analytics and CRM routing
One-page websites
Focused campaign pages where visual hierarchy, proof, CTA placement, and form design directly affect conversion.
- Offer and page structure
- Mobile-first campaign design
- Tracking-ready build
Custom software
When design needs to become portals, dashboards, admin panels, SaaS screens, and real workflows.
- UX flows and interface design
- Dashboards and portals
- Developer-ready product systems
Design in Utah & across the US
Design services, in plain words.
Otherwise Solutions is a design studio creating logo design and visual identity, website and landing page design, brand assets and marketing collateral, creative direction, and interface design for SaaS products, portals, and dashboards. We design for businesses in Salt Lake City, Lehi, Provo, Draper, Sandy, Ogden, and Utah County, and for companies across the United States.
Every design is prepared for real use — websites ready for development, logos with usage rules, templates a team can reuse. Structure comes before polish, and the visual direction is approved early, so the budget is never spent perfecting the wrong style.
Five kinds of design, one system
- Logo and identity — the mark, color, typography, and rules the business shows up with everywhere.
- Website design — pages structured around clarity, trust, and conversion, ready for development.
- Brand assets — social graphics, ads, decks, proposals, and reusable templates.
- Creative direction — the visual lane defined before a campaign or launch spends its production budget.
- Interface and product design — SaaS screens, portals, dashboards, and apps designed around real workflows.
Logo vs. brand identity
A logo is the mark itself. Brand identity is the system around it: colors, typography, imagery, spacing, and usage rules that keep the website, social media, proposals, and ads looking like one company. A logo without the system is why brands drift apart channel by channel — and why the smallest honest scope is usually a small system, not a single file.
What makes website design convert
A website converts when its design answers the visitor’s questions in order: what is this, is it for me, why trust it, and what to do next. That takes clear hierarchy, readable copy, visible proof, one obvious call to action, and mobile layouts that scan well. The same structure is what search engines and AI systems parse — good page design and service page SEO are two views of one discipline.
How design pricing works
Cost depends on scope. A logo system costs less than a full website design, and interface work scales with the number of screens, roles, and states. Otherwise Solutions fixes the scope and price before work starts. Content readiness matters too: designing around real copy and real proof is faster and better than designing around placeholders.
Design and development together
Design and development from one team means the approved design is what actually ships: the same people who set the hierarchy and CTA flow build the pages, wire the forms, and keep the SEO structure intact. That is how Matei Travel went from identity to a booking platform producing organic orders, how the Blogent product carries one visual language from marketing site to product UI, and how Hurricane keeps a premium brand consistent across store, apps, and campaigns. When the design needs to become software, it hands straight into development without translation loss.
How a design engagement starts
Send what exists now — site, logo, assets, or nothing yet — and the business goal the design must serve. We reply within one business day with the scope we would start with and why. Direction is approved before detailed design begins, so the first decision you make is the cheapest one: which visual lane fits the business, judged on real samples rather than abstract mood boards.
Contact
Tell us what you need to build.
Send the basics: what you need, what exists now, and what business result matters. We will review it and reply with the next practical step.