Design that gets you understood, trusted, and chosen.

Otherwise Solutions is a design studio creating logo design and visual identity, website and landing page design, brand assets and marketing collateral, creative direction, and interface design for SaaS products, portals, and dashboards. We design for businesses in Salt Lake City, Lehi, Provo, Draper, Sandy, Ogden, and Utah County, and for companies across the United States.

Every design is prepared for real use — websites ready for development, logos with usage rules, templates a team can reuse. Structure comes before polish, and the visual direction is approved early, so the budget is never spent perfecting the wrong style.

Five kinds of design, one system

• Logo and identity — the mark, color, typography, and rules the business shows up with everywhere.
• Website design — pages structured around clarity, trust, and conversion, ready for development.
• Brand assets — social graphics, ads, decks, proposals, and reusable templates.
• Creative direction — the visual lane defined before a campaign or launch spends its production budget.
• Interface and product design — SaaS screens, portals, dashboards, and apps designed around real workflows.

Logo vs. brand identity

A logo is the mark itself. Brand identity is the system around it: colors, typography, imagery, spacing, and usage rules that keep the website, social media, proposals, and ads looking like one company. A logo without the system is why brands drift apart channel by channel — and why the smallest honest scope is usually a small system, not a single file.

What makes website design convert

A website converts when its design answers the visitor’s questions in order: what is this, is it for me, why trust it, and what to do next. That takes clear hierarchy, readable copy, visible proof, one obvious call to action, and mobile layouts that scan well. The same structure is what search engines and AI systems parse — good page design and service page SEO are two views of one discipline.

How design pricing works

Cost depends on scope. A logo system costs less than a full website design, and interface work scales with the number of screens, roles, and states. Otherwise Solutions fixes the scope and price before work starts. Content readiness matters too: designing around real copy and real proof is faster and better than designing around placeholders.

Design and development together

Design and development from one team means the approved design is what actually ships: the same people who set the hierarchy and CTA flow build the pages, wire the forms, and keep the SEO structure intact. That is how Matei Travel went from identity to a booking platform producing organic orders, how the SMMIX product carries one visual language from marketing site to product UI, and how Hurricane keeps a premium brand consistent across store, apps, and campaigns. When the design needs to become software, it hands straight into development without translation loss.

How a design engagement starts

Send what exists now — site, logo, assets, or nothing yet — and the business goal the design must serve. We reply within one business day with the scope we would start with and why. Direction is approved before detailed design begins, so the first decision you make is the cheapest one: which visual lane fits the business, judged on real samples rather than abstract mood boards.